Since I was in engineering, art and fashion has been my passion from the beginning. My uncle had a business and I started working for him. When I came over here, I started working in a convenience store. When you put everything together-life, energy, the people, you just can't beat it. I love everything about New York-it’s energy it's the best business place in the world.
And back then, it was easy to get a visa. Everyone has a dream-it's a great life here. Read our interview with the owner, below.Įverybody wants to come here. It takes patience, savvy and, perhaps more than anything, passion-and Sheth has more than all of his magazines combined, which, if you’ve ever stepped foot in Iconic, you know is a lot.
To say he’s single handedly keeping print alive isn’t even an overstatement-at least in New York City.īut being one of the last of the city’s old school newsstands (you know the kind-think: magazines, pipes and a little X-rated section) can’t be easy, especially when your product comes from an industry that everyone, including its leaders, have declared dead. Flash forward 25 years and that little family-owned shop on Mulberry Street has become the go-to spot for anything print, with three locations in Lower Manhattan-the original Mulberry Iconic, Lafayette Iconic and Bouwerie Iconic. After moving to New York in 1993, Sheth began working at his uncle’s convenience store.
